GOA Hotéis announces a partnership with LAHG and widens its presence in Gramado during the Christmas season

GOA Hospitality Group announces a partnership with LAHG for the sale and distribution of LAHG Hotel Gramado. The agreement widens the presence of GOA across Brazilian destinations and sets out collaboration between the two companies on service concepts and on operational delivery aligned with the proposition of the property.

Set in the Planalto district, roughly 600 metres from Lago Negro and 1.5 kilometres from the centre of Gramado, the hotel offers quiet and proximity to the walks, the food and the main attractions of the Serra Gaúcha.

Presented as the first property of LAHG, the hotel rests on welcome, attention to detail and interiors connected to nature, placing the experience of the guest at the centre of its proposition.

Operating in João Pessoa and Campina Grande through the GOA Essence Hai and GOA Essence CityMix hotels, GOA combines operational and commercial management with hospitality oriented towards care and towards the identity of each destination. Arriving in Gramado marks another step in its national expansion.

A renovation that honours the charm of the highlands

LAHG Hotel Gramado will undergo a retrofit, renewing its interiors and introducing experiences in stages. The project foresees an evolution into the LAHG Boutique Hotel concept, preserving the welcoming atmosphere of the property while widening what it offers in comfort and wellbeing.

The rooms presented in the project have heating and come in different configurations. Breakfast and the shared spaces round out the idea of a stay to be taken slowly.

Among the structures planned for the coming stages are Casa LAHG, with spaces given over to wellbeing, and Bistrô Wine LAHG. These additions will be incorporated as the project advances and announced according to their availability.

Gramado under the lights of Christmas

The hotel reaching booking platforms on 28 October 2026 falls within the Christmas season. The 41st Natal Luz runs from 22 October 2026 to 17 January 2027, so visitors arriving at the end of December and over the January holidays can take in the programme and the atmosphere of the city.

Between walks around Lago Negro, discoveries at the table and the attractions of Christmas, LAHG Hotel Gramado invites guests to rest and to live the destination at their own pace. The partnership brings the property closer to travellers, agencies and tour operators looking for new places to stay in the Serra Gaúcha.