Curation
Five brands, five questions
AURA, ESSENCE, RESORT, CITY and SMART are not price tiers. Each answers a different question about what you went looking for — and that is how you choose.
Blog
Working notes, not content. We publish here what we argue about among ourselves before deciding: why a wall is that thick, why we turned a site down, why the best technology is the kind nobody mentions.
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Curation
AURA, ESSENCE, RESORT, CITY and SMART are not price tiers. Each answers a different question about what you went looking for — and that is how you choose.
Curation
A destination is not discovered; it is chosen. What we look for in a place long before any land is signed for.
From theory to lime: see where these ideas became a place.
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